Our Story

LIU JOIA is a handcrafted jewelry brand founded by Liu in Barcelona in 2023. The name 'JOIA' is derived from the word 'joy'

When it comes to jewelry, it always brings to mind the image of people passionately and emotionally explaining the stories behind their jewelry。

At LIU JOIA, we believe that each piece of jewelry is an ongoing narrative, starting with the raw materials born in nature, shaped by the artisan's craftsmanship, infused with the designer's inspiration and ideas, and ultimately becoming an integral part of the owner's future life。

Our jewelry is delicate, colorful, and unique. We enjoy exploring the various colors and patterns of each gemstone, glass bead, and ceramic piece, and then using them to craft new narratives by assembling them into unique pieces of jewelry.

Choose your favorite piece of our handcrafted stories.